Commercial product telephonic routing system with mobile wireless and video vending capability

ABSTRACT

A traffic control system selectively interfaces members of plural groups, exemplified as buyer groups and vendor groups, for video communication through a dial-up telephone system, for analyzing and compiling data to selectively implement communication, as for consummating sales and the like. The traffic-control system comprises a telephonic interface apparatus for interfacing remote telephonic terminals of the dial-up telephone system identified with the members of plural groups, a video recording unit for recording and playing video transcriptions, a storage memory for storing data on the members, including telephonic terminal numbers and area-of-interest codes and a control computer to process data and selectively interconnect the video source with the remote telephone terminals through the telephonic interface apparatus to receive video communication.

CROSS REFERENCE TO RELATED APPLICATIONS

[0001] This application is a continuation-in-part of application Ser.No. 09/371,212, entitled “METHOD FOR BUYER-SELLER ON-LINE COMMERCE,” andfiled on Aug. 10, 1999, which is a continuation of application Ser. No.08/189,405 entitled “COMMERCIAL PRODUCT ROUTING SYSTEM WITH VIDEOVENDING CAPABILITY,” and filed on Jan. 27, 1994, which is now U.S. Pat.No. 6,323,894, which is a continuation-in-part of application Ser. No.08/154,313, entitled “SCHEDULING AND PROCESSING SYSTEM FOR TELEPHONEVIDEO COMMUNICATION” and filed on Nov. 17, 1993, which is now U.S. Pat.No. 5,495,284, which is a continuation-in-part of application Ser. No.08/067,783, entitled “VIDEOPHONE SYSTEM FOR SCRUTINY MONITORING WITHCOMPUTER CONTROL” and filed on May 25, 1993, now abandoned, which is acontinuation-in-part of application Ser. No. 08/031,235, entitled“VIDEOPHONE SYSTEM FOR SCRUTINY MONITORING WITH COMPUTER CONTROL” andfiled on Mar. 12, 1993, which is now U.S. Pat. No. 5,412,708. Thesubject matter in all the above-identified co-pending, linked andcommonly owned applications is incorporated herein by reference.

FIELD OF THE INVENTION

[0002] The present invention relates generally to systems involvingcomputer telephone integration with video communication, and moreparticularly, to a communication traffic control system for providingvideo communication through a mobile wireless and dial-up telephonesystem that selectively interfaces members of plural groups, as on thebasis of subject matter. Specifically, expressed areas of interest forexample, may interface inquiring users, such as buyers at mobilewireless telephone terminals with respondent or responder data sites,such as vendor sites. The system may be used in a variety ofapplications, such as for directing and exchanging inquiries, offers andresponses, between selective members of plural groups. For example,select video information may be communicated as a result of processingdata to accomplish a selection. Objectives include consummatingtransactions, as of merchandise and/or services, for example, enablinggame shows, dating services, conventions, education and so on.

BACKGROUND OF THE INVENTION

[0003] Over the years, the integration of computer and telephonetechnologies (CIT) has brought about many advances in thetelecommunication industry. Functionally integrating human operatorswith telephone network capabilities, voice and data switchingcapabilities, computer processing databases, and voice processingtechnology has not only provided immediate access to information from awide variety of sources, but has allowed calls to be intelligently andrapidly processed. Telephone switches are linked with computers tocoordinate computer information and intelligence with call handlingcapabilities. Various forms of such expanded communication capabilitiesare disclosed in U.S. Pat. No. 5,999,525, entitled “Method For VideoTelephony Over A Hybrid Network” granted Dec. 7, 1999, to Krishnaswamy,Elliott, Reynolds, Forgy and Solbrig and assigned to MCI CommunicationsCorp., incorporated herein by reference.

[0004] Also, developments in computer, telephone and video technologieshave introduced the concept of visual communications or videoconferencing. In particular, efforts at integrating these technologieshave gained momentum in recent years, resulting, in part, from a generaldesire to conserve time and expenses, and thereby, maximize humanefficiency and productivity. The advent of videophones has enabled usersto visually communicate from remote locations.

[0005] Furthermore, improved video techniques have resulted in systemsachieving compatibility and providing compression schemes that cantransmit color images over POTS (plain old telephone systems) all overthe world. Approaches for incorporating live-action, color video withstandard voice telephone lines via networks and modems have beenintroduced. Video may be received and displayed on a personal computer.Generally, frame rates depend on the type of display and the type ofcommunication hardware. For example, over a normal dial-up telephoneline, a computer with a VGA (video graphics array) display set at 32,000colors, a 486 CPU and a 14.4 kbs (thousand bits per second) modem canachieve a frame rate of 5 frames per second. The link for personalcomputers can be established in several ways, for example, by a modem,LAN (local area network), or serial port and other high speed digitallinks. Furthermore, current telephone technology embraces mobileoperation with video, voice recognition capability, and extensiveInternet communication.

[0006] Another aspect of current communication facilities uses onlinecomputer service, or the Internet, which now is well established as acollection of interconnected networks using Internet Protocol (IP) forlinkage. Specifically, the Transmission Control Protocol/InternetProtocol (TCP/IP) enables a system that is independent of system andarchitectural differences and is readily available through a variety oftelephonic apparatus.

[0007] In view of current developments, the present invention recognizesthe need for a system to establish select communication for remotelocations over a widely distributed area. Using various techniques, asfrom a central location, the applications discussed above are enabled aswell as many other diverse applications with similar requirements. Inparticular, the present system recognizes the need for selectivelydirecting and exchanging video communications, as between an inquiringperson and a responding entity. Such communications might take the formof directing communications, including offers and responses, betweenselect members of plural groups or sub-groups, for example, to enabletransactions and billing related to transactions between such groups,all accommodated by computerized telephonic communication techniques andincluding wireless mobile terminals.

SUMMARY OF THE INVENTION

[0008] Generally, the system of the present invention involvescomputerized control for selective video communication between aplurality of remote, widely distributed locations, through a centralunit, utilizing dial-up telephone facilities. Specifically, for examplethe dynamic graphics of telephonic video (on standard analog lines anddigital lines over Integrated Services Digital Network (ISDN) as well aswireless facilities) facilitate video displays along with audiocapabilities (as voice recognition), all combined with the interactivecapability of computers to attain effective, select, communication withvideo capability. The central traffic control system facilitates theseoperations. For example, the central traffic control system maycommunicate with inquiring-user terminals or responder sites, andselectively interface terminals with sites, accommodating videocommunication

[0009] As indicated, the system of the present invention contemplatesapplications involving inquiries and responses ranging frommerchandising (including purchasing, selling, marketing or the like),education, game shows, dating services, employment services, informationservices and so on. The disclosed embodiments are configured to processdata, then selectively direct communication traffic, for example, in theforms of inquiries, invitations, offers and or responses, betweenmembers of plural groups or sub-groups, such as vendors and buyers, andpossibly to consummate transactions and the like. Selective routing byprocessing, based for example on area of interest, of videocommunication controlled by the central unit is fast and effective.

[0010] In one disclosed embodiment of the present invention, terminalapparatus, for example personal computers, may exist at a plurality ofremote inquiry locations to communicate with a central unit. As a partof the operations, a video display for example (depicting motion andcolor) may be selectively provided to the terminal apparatus on thebasis of an expressed area of interest. Voice recognition operationsalso may be accommodated. As disclosed in another embodiment, inquiriesfrom wireless terminals with video capability are accommodated.

[0011] In accordance with the exemplary embodiments, the centraltelephonic system includes storage and a central-traffic control system,perhaps independently managed by a third party (or a responder) andpossibly located either remote, or separate from, inquiring users andresponder facilities. Essentially, the central traffic control systemincludes one or more processors programmed by data from the storage,which may be variously configured. Basically, one or moreprocessor-readable storage devices are provided, with processor-readablecode embodied on such devices, for programming a processing capacity toperform a method of selectively establishing video communication betweenan inquiring mobile wireless terminal and a select respondent terminalor site. The method involves receiving inquiry data from an activemobile wireless terminal, accessing storage capacity to providereference respondent data, and determining a select respondent terminal.The select respondent terminal is then activated to provide video imagedata to the active mobile wireless terminal. Thus the basic method isaccomplished. Note that with the storage devices providing audiosignals, an active remote terminal may be cued for voice data entry.

[0012] The central traffic control system communicates with inquiringusers and respondents and provides responder sites accessible toinquiring users. Alternatively the central system may route inquiriesand responses to and from select members of plural groups, such asbuyers and vendors, with video displays to expedite traditionallycomplex communications. Specifically, inquiry data may be processed withrespect to stored responder data to selectively direct inquiries toappropriate responder sites for the communication of video data, andpossibly the consummation of a transaction.

[0013] Pursuing the merchandising example for illustration, it is to beunderstood that communication between the traffic control system and thedifferent buyers and vendors may be accomplished in a variety of ways,as for example, on “check in”, by electronic-mail (transmission ofmessages across a network between two desktop PCs), electronic bulletinboards, Internet communication and on-line computer services (such asProdigy® or CompuServe®), facsimile, voice-mail or the like or, thecommunication may include a segment of mobile telecommunications systems(for example cellular). In that regard, vendor data (including datarelating to merchandise) may be stored along with buyer data (includingidentification, e.g. name and electronic address). Also, vendors andbuyers may be grouped, as with respect to purchasables. With such data,transactions can be pursued and consummated, based on videocommunication. Such communication involves video data and includesidentification data and transaction data. Any resulting transaction datamay be stored for the execution and for billing of transactions.

[0014] A video recorder and/or video printer may be located at a remotevendor location, the central traffic control station or a buyer locationfor selectively or continuously obtaining a video recording or videoprintout of displays.

[0015] Multiple coordinated central traffic control stations may beemployed to communicate with widely distributed vendor or buyerlocations with capabilities to accommodate various terminal apparatus,including mobile wireless, and to route calls.

[0016] A record of the number of calls and related charges incurred bybuyers may be maintained, which may be analyzed and ultimately billed.Typically, charges for communication are incurred and may be variouslybilled. Also, a record of charges incurred depending upon transactionsis initiated and may be maintained and billed.

[0017] These as well as other features of the present system will becomeapparent from the detailed description which follows, consideredtogether with the appended drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

[0018] A complete understanding of the invention and its advantages maybe gained from consideration of the following description of somedisclosed embodiments taken in conjunction with the accompanyingdrawings, in which:

[0019]FIG. 1 is a block diagram of a system in accordance with oneembodiment, illustrating a telephonic traffic control system; as formerchandising applications.

[0020]FIG. 2 is a more detailed block and pictorial diagram of thesystem as generally depicted in FIG. 1, illustrating components of thesystem;

[0021]FIG. 3 is a graphic representation of a portion of the controlpanel of an element in the system of FIG. 2;

[0022]FIG. 4 is a more detailed block diagram illustrating the centraltraffic control system of the scheduling and routing system of FIG. 2;

[0023]FIG. 5 is a logic flow diagram illustrating an exemplary operationformat of the system of FIG. 4 for automated qualification of callers,such as vendors or buyers;

[0024]FIG. 6 is a fragmentary diagrammatic representation of anexemplary storage cell for information specific to a vendor, as may beformatted in the system of the present invention;

[0025]FIG. 7 is a fragmentary diagrammatic representation of anexemplary storage cell for information specific to a buyer, as may beformatted in the system of the present invention;

[0026]FIG. 8 is an exemplary form indicating a buyer's request; and

[0027]FIG. 9 is an exemplary message transmitted from the centraltraffic station to a buyer or a vendor;

[0028]FIG. 10 is a block diagram of a system in accordance with anotherembodiment of the invention illustrating the communication system; and

[0029]FIG. 11 is a logic flow diagram illustrating certain exemplaryoperations of the system of FIG. 11.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0030] As indicated above, a significant aspect of the present inventionis based on recognizing that a dial-up public telephone system may beeffectively utilized for visual communication between a plurality ofremote locations, regulated, directed and controlled by a centraltraffic control system. More specifically, it has been recognized thatfor an effective communication traffic control system, dial-up voicequality lines, such as standard analog or digital lines, as well aswireless facilities may be employed variously in conjunction withvideophone equipment, computer facilities (personal computers (PCs) withvideo capabilities), mobile stations and various forms of telephonicequipment as voice generators, voice recognition units, qualificationapparatus, auto dialers and D-channel or in-band signaling apparatus.

[0031] To that end, a dial-up public telephone system TS is illustratedin FIG. 1 (upper center) affording effective communication between aplurality of remote locations, for example, responder sites, aslocations L1-Ln representing vendor sites, and at least one centraltraffic control system TIS, plus inquiring user terminals, for examplebuyer systems BS1-BSn. For merchandising applications, the remote vendorlocation terminals L1-Ln and buyer systems BS1-BSn communicate with thecentral traffic control system TIS, which may be remotely located fromeither the buyer or the vendor facilities.

[0032] Note that while the terms “merchandising” and “merchandise” areused herein, goods and services are contemplated, that may involvevirtually any form of purchasable or saleable, which may be the subjectof communication. Also, while merchandising applications typicallyinvolve buyers and sellers, in other applications inquiring userterminals and responder sites may involve various persons with variousobjectives. For example, in a dating service application, the objectivemay simply be selective communication.

[0033] Pursuing the merchandising application for purposes ofexplanation, the initial embodiment facilitates selective transmissionof communications between individual buyers, of plural buyer groups orsub-groups, and members of plural vendor groups or sub-groups. Forexample, special offerings by vendors for particular merchandise may betransmitted only to buyers designated (by stored identification andtransaction data). Likewise, buyer requests for proposals on selectmerchandise may be transmitted only to vendors designated to sell themerchandise. Accordingly, communication is established and transactionsmay be consummated with the resulting transaction data stored.

[0034] Vendors may communicate with the traffic control station in anyof a variety of ways (touch-tone, electronic-mail, voice-mail, wireless,mobile, computer, facsimile or the like) to provide data. Buyers alsomay communicate with the traffic control system in any of a variety ofways (touch-tone, wireless, mobile telephone, electronic-mail,voice-mail, P.C., facsimile or the like). During visual conferences,vendor's goods may be displayed and described so as to effectivelycommunicate with the buyers.

[0035] Either toll free or “800” services at each of the vendorlocations may be installed, and “800” number calls, initiated by thebuyers, may be billed to each of the vendor locations. Further, thecentral traffic control system may include a central detail service toarrange telephone services at both the buyer and vendor locations, inorder to obtain and report on calls to and from the buyers, as well as,to bill both buyers and vendors for all video telephone communications.

[0036] Considerable data may be developed and stored. For example, inaddition to storing vendor data (including identification data andsubject matter data relating to merchandise), and buyer data (includingidentification data as name and electronic address), the central trafficcontrol system station may maintain records of calls made by buyersincluding data, such as the date and time of the call, the name (ordesignation) of the buyer initiating the call and the duration of thecall. Accordingly, information for each buyer may be compiled. Likewise,the central traffic control system may maintain a record of all thecalls made to each vendor.

[0037] The central traffic control system TIS (FIG. 1, right) mayautomatically place a call (for example, to broadcast a proposal requestfrom a buyer) to the appropriate vendor locations, determined by adatabase of vendor locations. Likewise, a buyer's call may be completedto an appropriate vendor location, or vendor site, determined byprocessing buyer data with stored vendor data. Alternatively, the buyermay actuate an autodialer, such that the autodialer code number (forexample, obtained from the central traffic control system database) thatultimately connects him or her to the appropriate vendor. In the eventthere are complications or otherwise, the buyer may use a regulartelephone or a cellular telephone and manually dial a telephone numberdisplayed on the video terminal. Also it is recognized that cellulartransmission may provide dynamic motion and high resolutions freezeframe displays.

[0038] The illustrated embodiment of FIG. 1 shows an independentlymanaged, central traffic control system TIS, located remote from thebuyer systems BS1-BSn and the vendor terminals L1-Ln. Under control ofthe central traffic control system TIS, communication is providedthrough the dial-up public telephone system TS, between the vendor sitesor terminals L1-Ln and the buyer terminals or systems BS1-BSn. The buyersystem BS1 is shown in some detail, specifically, as including atelephone interface switch SW coupled to a control computer CC, coupledto monitor stations V1-Vn. Of course these elements may be variouslyembodied, for example as disclosed below.

[0039] Preliminarily, consider an exemplary sequence of operations withreference to FIG. 1, assuming that at least certain of the vendorterminals L1-Ln have video capabilities. Alternatively, the vendors mayhave desktop personal computers incorporating live-action, color videowith standard voice telephone lines. Each buyer system BS1-BSn may beequipped to accommodate video communications. e g. band line, mobilewireless, etc. Also, assume for example that vendor and buyer calls arestored in the traffic control system as represented in FIGS. 6 and 7.

[0040] Initially, assume that a person at the vendor location L1 wishesto communicate with a buyer at the buyer terminal V1. As a result,telephone equipment at the location L1 is actuated, either manually orautomatically, prompting dial-up operations to accomplish a connectionfrom the vendor location L1 through the telephone system TS to thetraffic control system TIS. Standard information, for example thespecific buyer terminal which the vendor is entitled to reach may beindicated by dialed number identification signals (DNIS) using acapability readily available from the telephone system TS, as forexample the so-called D-channel. It is to be noted that while theD-channel apparatus provides one operational configuration, some DNISand/or ANI (Automatic Number Identification) data signals can bereceived in-band without D-channel apparatus. In any event, such signalsmay direct or qualify communication under control of the central systemTIS. It should be noted that DNIS and ANI signals can be used foridentification, whereby the buyer control computer CC can fetchidentification data for graphic displays.

[0041] As another feature, an incoming line can be designated at thecentral traffic control system TIS, such as an “800” line to receivecalls from any telephone (pay-phone, vendor location or the like). Forexample, a call on the “800” line may be answered by an interface or anoperator. The vendor might be specified by ANI signals when calling froma specific vendor location. Accordingly, a vendor can simply call thedesignated number from any telephone to enter a scheduling program.

[0042] As the central traffic control system TIS may interact with aplurality of widely distributed vendors and buyers, a cross referencenumber identifying transactions with buyers may be important. Moreover,a record of the buyers available along with the time limit for eachbuyer also is recorded. Similarly, the priority designation or statusaccorded to a vendor for any of a myriad of reasons may indicate, forexample, that a particular vendor has distressed merchandise for sale atdiscount rates. Also, vendors that are not registered may be able toobtain limited communication with buyers, as for predefined shortperiods of time, for example, five minutes.

[0043] To ensure effective and proper directing and exchanging oftraffic, for example, special offers (or invitations for offer) byvendors and responses thereto by buyers, requests for proposals frombuyers and responses thereto by vendors, or the like, merchandiseclassifications, as codes, that apply to each wholesale vendor andwholesale buyer are recorded. The merchandise classifications, discussedin more detail below, are processed to direct communication, as byproviding an indication of the type of merchandise that each particularvendor sells.

[0044] To recap, under control of the traffic control system TIS, thedial-up public telephone system TS affords effective communicationbetween the vendor locations L1-Ln and buyer systems BS1-BSn. Thetelephone switch SW, located at a buyer's facility, receives incomingcalls and passes outgoing calls that are placed. For composite buyersystems, incoming data signals (DNIS and ANI or MIN) are passed to theinternal control computer CC to select an appropriate one of theterminals V1-Vn to handle the call. For example, a station V1 might beassigned to buyer Tom Jones at XYZ Drug company, responsible forpurchasing vitamins and over the counter medications. In addition, thebuyer computer CC also provides computer graphic signals to monitorstation V1 supplementing the coupled television display, for example, toprovide a composite display of a scene at location L1 along withappropriate graphic data.

[0045] To consider the operation of a total-system embodiment insomewhat greater detail, reference will now be made to FIG. 2 in whichpreviously identified components bear similar reference numbers.Preliminarily, it should be recognized that certain basic componentsillustrated at the central traffic control site TIS (right) such asmemory, data storage, auto dialers, printers, VCRs etc., may also befound at the buyer or vendor units. Essentially, the central trafficcontrol system TIS directs and exchanges on-line and off-linecommunication between the vendor and buyer units.

[0046] The central traffic control system TIS (right) may initiatecontact with the vendor location terminals L1-Ln or the buyer terminalsV1-Vn (in predetermined sequence by codes or randomly) to affordcommunication with a designated vendor or buyer. For visual conferences,buyers may initiate contact with the traffic control system TIS, forcommunication with an appropriate one of the vendor terminals L1-Ln.

[0047] Different vendor locations may have different communicationcapabilities, as represented by terminals VP1/VS1 for analog telephonecommunication capabilities over standard analog lines (static,videophone or PC), terminal VD1 for digital video capabilities over ISDNlines, and CDP1 for a combined terminal for analog and digitalcommunication capabilities. For illustration purposes, FIG. 2 shows onetelephone terminal (see CDP1) as exhibiting both analog and digitalcommunication capabilities.

[0048] The videophone terminal VP1 may be a unit available from AT&T,such as the Videophone 2500, or one available from MCI. A form of thedigital video system VD1, for example, the NCR PVS-70 system also isavailable from AT&T/NCR and is recognized to provide high qualityimages. A static video system VS1 may be AT&T's PICASSO™ still imagephone, which transmits “picture perfect” still color images and voicesimultaneously in just a matter of seconds. By pushing a button on thePICASSO™ phone, a still image (for a camcorder or electronic camera) maybe captured and, by pushing another button, that picture may betransmitted to another PICASSO™ phone. Such a video static systemconnects to standard analog telephone lines and is compatible with awide range of video technology used in daily communication and industrystandard camcorders, electronic cameras, mouse devices, documentscanners and photo CD players. Accordingly, full-color images, virtuallyof any type, size or dimension may be transmitted for display on a TV,LCD panel, PC monitor or video monitor. Images may be stored or printedusing a PC interface.

[0049] Recognizing that various communication facilities may beinvolved, FIG. 2 illustrates representative buyer terminals V1-Vn,coupled to the traffic control system TIS. Of course, all the buyerterminals, as well as, the central traffic control system may becompatibly configured. Note that different videophone systems rely ontheir own proprietary codecs, sometimes with more than one as an option.Generally, the buyer terminals V1-Vn have the capability to accommodatevideophone operation along with telephone switching and a variety ofcontrol functions. Mobile wireless video techniques also may beemployed.

[0050] The central traffic control system TIS includes a platform,basically in the form of a computer control and interface system 28 asdescribed in greater detail below. Generally the system 28 mayincorporate a telephone platform (or OAI, as well known) to operate inaccordance with the functions as described below. The system 28 mayincorporate wireless mobile facilities and is coupled to severaloperating devices including an auto dialer 30, a memory 32, a “D”channel signal processor 34, an audio response unit (ARU) 36 and acaller test unit 38. These structures and their interconnections aredisclosed in greater detail below.

[0051] The computer traffic control system TIS also is connected to aclock 40 and an operator station 42. The clock 40 may control schedulingoperations as explained above. For example, updates or changes toappointments, such as cancellations, may be remotely implemented (forexample, via the central traffic control system TIS) and forwarded tothe appropriate buyer in a variety of ways, such as facsimile,electronic-mail, voice-mail or the like. The clock 40 may likewisemonitor time limitations, as when special offerings and proposals areonly valid for defined intervals of time.

[0052] Using a live operator station, e.g. the station 42, calls fromvendors seeking appointments, making special offerings, oralternatively, calls from buyers may be transferred to a human operator,in the event there are complications with the automatic response unitsor message recording equipment or in the event callers are calling froma rotary telephone. Some vendors or buyers may prefer telephonecommunication with a human operator at some level.

[0053] As indicated above, flexibility to accommodate various vendor andbuyer equipment configurations is an important aspect of the centraltraffic control system TIS. In that regard, it should be recognized thateven though only the buyer operator terminals V1-Vn are shown coupled toa format switch 41 (lower center), the central traffic control systemTIS also has some form of a format switch, shown as part of the videofile server 37. The format switch 41 selects a compatible one of analogvideo circuits and static video circuits (on analog communication lines)and digital video circuits (on digital communication lines) for drivingone or more monitors incorporating such specific circuits.

[0054] At the buyer terminals, each of the video monitors V1-Vn carriesa camera C1-Cn which may variously facilitate dynamic motion images andstill images. The format switch unit 41 can switch a single analog line39 (from analog lines AL1-ALn) to couple either videophone circuits orstatic video circuits, or a digital line (or lines from digital linesDL1-DLn) indicated at 39 a to couple digital video circuits. Note thattwo lines are typically required for digital video, one for audio andone for digital data. Alternatively, the audio line may also serve asthe analog line.

[0055] Coupled to the traffic control system TIS, a video recorder (VCR)also may be provided, (FIG. 2, lower right) indicated at 51 a, which maybe set to record continuously or intermittently, to provide historicaldata for subsequent reference when conferring with a supervisor orrefreshing the memory with respect to specific features. A videoprinter, also indicated at 51 a, may be used. On receiving a requestcommand, for example from the traffic control system TIS. The videorecorder may record compressed video signals of the display images. Ofcourse, continuous recording by the video recorder may be suspended whendesired.

[0056] At locations where more than one camera is positioned, a singlevideo recorder may be connected to the multiple cameras via a switchingdevice to control and sequence the recordings from the cameras. Aswitching device such as the intelligent sequential switchermanufactured by SONY, as Model No. YS-S100, may be used to control andsequence multiple recordings. In addition, plural video recorders, suchas separate video recorders for recording images transmitted on digitalor analog lines may be connected.

[0057] In some situations, select frozen frames of viewings, as ofvendor products, or a specific time period of each viewing of a vendorproduct may be recorded on a VCR or printed using a video printer. Suchvideo prints may be obtained both by buyers and vendors.

[0058] The traffic control system TIS also includes within the memory32, or separate therefrom, a video EDI 35 for storing EDI software(Electronic Data Interchange, facilitating direct computer-to-computerexchange of forms) or the like. It should be recognized that the buyerterminals V1-Vn may also have EDI software or the like stored in memory,by virtue of which, easy access to and exchange of forms is facilitated.

[0059] The traffic control system TIS also includes a video file server37 embodied in the memory 32, where vendors and buyers may deposit avideo recording of a product being offered by a vendor or alternatively,desired by a buyer.

[0060] A block indicated at 45 and labeled “data storage” stores systemand network software. Selectivity logic, indicated at 47 selectivelydirects communications between members of plural groups or sub-groups,such as buyer and vendor groups. Operations relating to the selectivitylogic 47 are discussed below.

[0061] Whether a conference is implemented as a result of a call from avendor, from a buyer, or as a result of a scheduled appointment, inaccordance with the present development, the active terminal V1-Vn(buyer terminal) is formatted to a configuration compatible with theconnected vendor terminal. In that regard, the terminal AT1 (vendor)simply accommodates audio and digital signals and is representative ofsuch terminals for use to schedule appointments, as in an ARU interface.Alternatively, person-to-person communication is available through theoperator station 42.

[0062] The videophone terminal VP1 is representative of such units toprovide one form of audio/video communication with one of the buyerterminals V1-Vn. During such communication, the format switch 41 isactuated to activate the videophone circuits to function in cooperationwith one of the buyer terminal monitors V1-Vn. Thus, compatiblecommunication is implemented for each outgoing call, utilizing data fromthe memory 32.

[0063] For communication with static video systems (PICASSO™ units) asrepresented by the terminal VS1, the switch 41 actuates the static videocircuits for compatible operation of a monitor V1 or Vn. Note thatparticularly effective operations may involve combination formats, forexample, a videophone and a static video system (likely using a singleanalog line). Specifically, with both of the appropriate circuitsoperative, the camera C1 and the monitor V1 may function in a videophoneformat to accommodate effective personal communication between a buyerand a vendor. Concurrently, the camera and the monitor V1 may operate ina static video format to effectively exhibit a vendor's product.Additionally, a mouse 51 at the terminal VS1, controls a cursor in thedisplay of the monitor V1 further enhancing interactive communication. Amouse, such as the one indicated at 51 may also be provided at the buyerterminals V1-Vn. Again, the switch 41 controls the operations to attainthe compatible format.

[0064] To further illustrate the possibilities, the terminal VD1 isrepresentative of high fidelity (hi-fi) telephonic video systems usingdigital lines for higher resolution dynamic displays. As with respect tothe other formats, the switch 41 selectively actuates the compatiblecircuits, the digital video circuits, to drive a selected combination ofcamera and monitor. It may be seen that the video platforms of terminalsoffer considerable flexibility in accommodating multiple audio-videoformats.

[0065] Recapitulating, the buyer terminal V1 has been described forcommunication with the various equipments at locations to include avideo location for display. In addition to the display, each of theterminals V1-Vn incorporates a handpiece or equivalent, and asubstantial control panel that may be in the form of a telephone pad orembodied as part of a personal computer keyboard. In any event, thecontrol panel for each terminal V1-Vn includes the current controls foran operative video format, plus dedicated controls relating to thedisclosed system. In that regard, in the interest of avoiding unduecomplications, only a fragment of the representative panel 80 for theterminal V1 is shown in FIG. 3.

[0066] Generally the panel 80 affords considerable control, includingthe use of keypad tone signals (DTMF) to perform control operations atboth ends of a communication. Specifically, the illustrated fragment ofthe panel 80 of FIG. 3 incorporates a traditional twelve-buttontelephone pad 82, bearing the numerals “1” through “0” along with thesymbols “*” and “#.” The designated buttons each generate a distinctDTMF signal in accordance with extensive practice, which signals arecommunicated to connected terminals.

[0067] Various other specific controls are provided on the panel 80. Anon-off button 84 controls outgoing audio. A toggle 86 controls thevolume of incoming audio. An on-off switch 88 controls video at theterminal. A pair of toggle switches 90 and 91, respectively, controlzooming and panning camera operations. A push button switch 93 serves asan interrupt for locking onto the current display (high quality freezeframe) for closer observation or to record data and in some cases higherresolution images for closer observation at a later time, for example,by use of a video printer. In addition, another toggle switch 95controls tilting camera operations and a push button 97 advances thefreeze frame for subsequent observation or reverses it back to a dynamicdisplay. A push button switch 99 serves to manually terminate the call.A control switch 101 regulates resolution of the display. Finally asignal lamp 103 illuminates to indicate the next appointment.

[0068] Generally, by using the telephone keypad 82 on the panel 80,various control functions can be accomplished as detailed in the parentpatent applications identified herein under the caption “CROSS REFERENCETO RELATED APPLICATIONS” and incorporated herein by reference.

[0069] One form of control involves video coordination. For example, inaccordance with a program, a conference might be initiated in avideophone format with the terminal V1 (FIG. 2). Accordingly, thevideophone circuits are active to drive the video monitor V1. At somepoint, assume the conference participants decide to add a static videocommunication. A command of “52” in touch tones on the pad 82 (see FIG.3) initiates a series of operations. Specifically, another lineconnection is established by actuating the autodialer 30 (FIG. 2), thenstatic video circuits are actuated. At the terminal V1, the static videocircuits are actuated to drive the monitor V1 that may involve anothermonitor or split image operation. Separate displays for dynamic andstill video may be used, such that a buyer at one monitor can conferwith a vendor, speaking face-to-face through the camera and thatmonitor, while the vendor exhibits fine details of a product on a secondmonitor in a still image. Of course, in sequences of such still images,views can be changed and areas highlighted with a cursor controlled bythe mouse 51.

[0070] As an alternative to actuating the static video format, theconferees may elect to go digital. A command “53” from the panel 80 setsthe requisite steps in motion. The autodialer 30 dials up a digitalconnection, then using that connection, the switch 41 actuates thedigital video circuits to drive one of the monitors V1-Vn. Note thatwith enhanced hi-fi video communication, the assumed videophonecommunication might best be terminated.

[0071] In view of these examples, it will be apparent that the operatorat the terminal V1 has substantial control, including the ability to gofrom one video format to another. Of course, such operations presumethat the vendor has the requisite capacity, which may be indicated inthe graphic display as treated in greater detail below.

[0072] From the above descriptions, it is apparent that the disclosedsystem utilizes videophone technology in combination with othertelephone system technology along with computer control and graphicstechnology to accomplish effective scheduling and processing of trafficfor selective visual communication, which may culminate in atransaction.

[0073] Inbound calls for vendor or buyer, may be received through theinterface system 28 (FIG. 2, right). The format switch 41 mayincorporate a variable codec for analog lines AL1-ALN and digital linesDL1-DLN. For analog lines, a video CODEC along with computing capabilitymay take the form of an AVP 1000 video CODEC chip set as available fromAT&T. Essentially, the CODEC chip set accomplishes videophone operationand consists of a video encoder, a video decoder and an internal systemcontroller. The format switch unit 41 is shown to be coupled between astandard analog line and a line on ISDN. Upon receiving a call from avideophone unit, the format switch unit 41 selects the appropriate line,that is, the analog line. Alternatively, upon receiving a call from ahigh fidelity video (digital) the format switch unit 41 selects adigital line. Also, as described above, during visual communication(real-time) a buyer may alter switches, e.g., from transmitting dynamicimages over a single analog line to high resolution freeze frames. Thehigh resolution freeze frames may be viewed on large 14 inch monitors.Further, the images may be manipulated from either end, to view thefreeze frame image concurrently.

[0074] In the operation of the system embracing the exemplary formats astreated above and below, a record is made for billing purposes. That is,a billing memory unit BL (FIG. 1) and a standard printer (block 51 a)are controlled by the computer control 28, (FIG. 2) recording alltransactions in relation to billing charges. Such data can be variouslyprocessed at different times. Basically, the concept involvesformulating billing data, so that at least a part of the calls made to avendor, for example, can be rebilled to that vendor.

[0075] Considering the functions of the dial-up telephone system TS(FIG. 2) in somewhat greater detail, an inter-exchange carrier (e.g.,AT&T) provides comprehensive data on calls specifying: phone numbercalling, phone number called, date, time, length of call (period),billing data and so on. Test or look-up operations are then performedwith reference to a vendor database. Accordingly, portions of thecharges (with or without mark-ups) are rebilled (with appropriateidentification to the vendors). Such operations may be particularlyeffective in relation to “private” networks, e.g., the so-called SDN(software defined network), SDDN (software defined data network) whichare compatible with ISDN operations, or a combination of the two serviceofferings (SDN with SDDN). Note that AT&T's SDN is a virtual networkservice which offers an organization the ability to build a privatecorporate network within the AT&T public network. A customized databasecontains information on various sites affiliated with the organization(i.e., the service organization installs a “private” network service atmany different business entities) as well as features and routinginformation. Moreover, SDN encompasses voice, analog data, digital dataand image transfer. SDDN is a feature of SDN and is most often installedin conjunction with SDN. A combination of the two provides thecapability of combining all the different sites for network managementand billing. Note that both buyers and vendors may wish to extend thescope of the network of participants by installing at least one similarmode of video in their branches, plants and/or for customers.

[0076] Essentially, coordinated with the control computer 28 in thesystem TIS, reapportioning and rebilling options are executed by thebilling data unit utilizing storage capacity of the memory 32 or aseparate billing data memory.

[0077] Different vendors and buyers may be registered with the centraltraffic control system TIS. Accordingly, the traffic control system TISmay assign an identification number and, for example, store thefollowing information under that identification number in memory: Jones,Roger, XYZ Toy Company, Analog System, Telephone number (212) 555-5555,Registered to interact with EFG Company (central station number—(310)666-6666), no priority, IJK Company (central station number—(414)777-7777), priority with buyer no. 3.

[0078] At registration, each vendor and buyer fills out a subscriptionform or otherwise provides the central traffic control system withspecific information, such as the nature of the merchandise they aredesignated to sell or buy. This information may be provided withreference to an established list of merchandise codes. The designatedmerchandise codes assist the selectivity logic 47 (FIG. 2) in makingrouting determinations according to expressed areas of interest.

[0079] It should be recognized that video recordings on specificmerchandise may be stored at the video file server 37 for viewing bybuyers, and transactions may be consummated without any direct visualconferences between vendors and buyers.

[0080] As indicated above, the traffic control system TIS incorporatesstructure for a wide variety of communications through the dial-uptelephone system TS. FIG. 4 illustrates a more specific exemplary formof the system TIS. A telephone platform or interface T12 (upper left)accommodates a multitude of line connections to the dial-up publictelephone system TS (FIGS. 1 and 2) accommodating two-way communicationwith various capabilities as treated above. For example, the interfacestructure T12 (FIG. 4) accommodates the placement of outgoing calls byan auto dialer T14 controlled by a computer T16 incorporatingsubstantial memory. Auto dialers are well known in the telephone artsfunctioning to place calls in response to digital instructions. As thesource of such digital instructions, along with others, the controlcomputer T16 comprises a substantial computing capability, functioningto control telephonic traffic in various communication forms through thetelephone interface structure T12. Traffic is controlled, both forservicing and interconnecting remote terminals at both vendor and buyerlocations, e.g., buyer locations BS1-BSn (FIG. 1) and vendor terminals,e.g. terminals L1-Ln.

[0081] The control computer T16 (FIG. 4) also is connected to an audioresponse unit T18 for vocally cuing and otherwise interfacing remotestations through the telephone interface structure T12. Again, variousforms of audio response units are well known in the telephonic arts forverbalizing cues, receiving digital signals and performing someprocessing. In that regard, the audio response unit T18 may incorporatesome dictionary capability or may rely on the control computer T16 foran extended dictionary of words to be vocalized.

[0082] The control computer T16 also is connected to receive signalsfrom the telephone interface structure T12 through a “D” channel circuitT20. For example, the “D” channel circuit receives ANI and DNIS signalsindicative of calling and called station numbers as explained above.Essentially, the “D” channel circuit T20 provides call relatedinformation to the control computer T16 in accordance with well-knowntechniques of the telephonic arts.

[0083] Recapitulating to some extent, it may be seen that the controlcomputer T16, along with the above-mentioned structures, has substantialcapability to interface remote terminals. However, under certainconditions, manual communication also may be desired. Accordingly, asexplained above, an operator station T21 is coupled to the computer T16to accommodate a human interface. The operator station T21 may take theform of a CRT terminal with graphics display capability and variouscontrols (FIG. 3) implemented through the control computer T16.

[0084] As indicated above, to accomplish the traffic control function,the computer T16 has substantial computing capability, specifically, forpurposes of control, storage management, delivery, scheduling andinterconnecting remote stations. For convenience of explanation, in FIG.4, several operating components that could be integrated in the computerT16 are separately illustrated. Such separate illustration alsofacilitates the operating explanations. Specifically, separate storagecapacity is illustrated in the form of a buyer-vendor storage unit T24and a buyer-vendor/merchandise code storage unit T26. The storage unitsT24 and T26 are addressed by the control computer T16 to provide datathat is processed along with other data to control and facilitateon-line and off-line communications between buyer and vendor terminalspursuant to a possible transaction.

[0085] As suggested above, communication between the various vendors andbuyers involves substantial control, direction and regulation along withlimitations, thus, the term “traffic control” is deemed appropriate. Inthat regard, a qualification unit T28 is coupled both to the controlcomputer T16 and the storage units T24 and T26. Essentially, thequalification unit T28 receives identification, type of subject matterand limitation data to qualify buyers or vendors for select individualcommunications. The storage unit T26 is coupled directly to the computerT16, along with a billing data memory T30 and a printer T32 foroperation as mentioned above.

[0086] Summarizing the extensive treatment above, the present systemvariously implements both online and offline communication as betweenvendors and buyers. The communication is considerably enhanced byterminal section and video displays. Accordingly, a video file serverT34 is coupled directly to the telephone interface structure T12 and tothe control computer T16. A monitor station T36 is similarly coupled, asfor select time or call monitoring.

[0087] In view of the preliminary description of the control structure(FIG. 4) a comprehensive explanation of the system now may be expressedby assuming particular situations and describing typical operatingsequences. Accordingly, assume the structure of FIG. 4 is coupled as thetraffic control system TIS in the system of FIG. 2 for controlling andregulating select communications between vendor and buyer terminals. Inthat regard, as an exemplary application, a system of merchandiseclassification may be used for selectivity of communication. Generally,as an example, merchandise may be classified numerically in accordancewith a decimal system, somewhat equated to channels of commerce forvarious goods. For example, a component of such a classification is asfollows. CHART A Merchandise Decimal Code | | Body Treatment    470000 Skin 471000 Sun Cream    47260 Prevent & Protect 471230 Water Resist471234 Tanning    471235  |  |  | Cream 471300 Moisture    471310Cleansing    471320  |  |  | Hair    472000

[0088] In accordance with the exemplary classification, “body-treatment”merchandise carries the code “470000”. More explicit classifications ofsuch merchandise carry additional decimal indicators. For example, asindicated above, water-resistant, sun protection treatment would beidentified by the merchandise code “471234”. Accordingly, entire rangesof merchandise may be classified and coded to control and regulatecommunication traffic in accordance herewith.

[0089] Generally, in the disclosed embodiment, preliminary inquiries,offers for sale, and requests for proposals all carry merchandise codesfor processing to selectively identify potentially interested vendors orbuyers. As a further element of classification, buyers or vendors alsomay be assigned specific codes, for example, designating businesses asprimarily as, supermarkets, department stores, drug stores and so on.

[0090] As detailed below, the operation of the system will be treated asit regulates and controls video communication, (direct or indirect) forexample, selectively between vendors and buyers, to expeditetraditionally complex purchasing operations. In that regard, theembodiment treats six types of telephone calls. Specifically, primarycalls are classified in accordance with the following chart. CHART BType Call Nature “A” Vendor with special offering “B” Buyer respondingto special offering “C” Buyer with Request for Proposal (RFP) “D” Vendorresponding to RFP “E” Vendor seeking appointment “F” Buyer seekingappointment

[0091] As indicated, calls of various types may involve some form ofqualification or approval. For example, access to the system may belimited to qualified or registered entities. Also, certain limitationsmay be imposed on such entities. Of course, specific forms oflimitations and qualifications may be implemented depending uponspecific applications. Qualifications are generally performed by thequalification unit T28 (FIG. 4) utilizing information derived from acall correlated with reference data from the storage units T24 and T26.In that regard, the logic for the qualification unit T28 may beimplemented in accordance with the flow diagram of FIG. 5 as will now beconsidered.

[0092] In the disclosed embodiment, exemplary qualifications for buyersand vendors are somewhat similar. Specifically, the tests for a callingvendor may be:

[0093] Is the calling station registered as a vendor (or buyer)?

[0094] Can the caller give a proper PIN number (Identification Number)?

[0095] Is the vendor qualified for the designated merchandise?

[0096] Is the vendor approved for an identified buyer or buyers?

[0097] The tests for calling a buyer may be quite similar. To considerthe logic embodied in the qualification unit T28 (FIG. 4), referencewill now be made somewhat concurrently to FIGS. 4 and 5. With theoccurrence of an incoming call through the telephone interface structureT12 (FIG. 4), “D” channel signals are supplied through the circuit T20to the control computer T16. As a result, the computer T16 addresses thebuyer-vendor storage unit T24, using the call number of the originatingterminal (ANI). Of course, in other applications DNIS signals may besimilarly employed. The operation is illustrated by a block T40 (FIG.5). Addressed by the calling number, the storage unit T24 (FIG. 4)supplies representative signals indicating: first, that the callingterminal does belong to a registered buyer or seller, whether the entityis a buyer or a seller, and the identification number (PIN) for theentity. The operation of consulting the storage unit T24 or an embodiedlook-up table is illustrated by a query block T42 in FIG. 5.

[0098] If the calling terminal number is not located, indicating anunregistered caller, the qualification unit T28 (FIG. 4) actuates thecomputer T16 for appropriate control. Specifically, the audio responseunit T18 may be prompted to provide a termination message or theoperator station T21 may be actuated for a human interface. Suchalternatives are represented in FIG. 5 by the block T44.

[0099] For calls originating from a registered terminal, thequalification unit T28 (FIG. 4) stores the pertinent data, i.e., buyeror seller I.D. and reference PIN. The operation is illustrated in FIG. 5by the block T46.

[0100] With the determination of a properly registered calling terminal,the computer T16 actuates the audio response unit T18 providing a verbalcue for an identification number (PIN). The operation is illustrated inFIG. 5 by the query block T48. If the caller enters keypad digitalinformation indicating an invalid PIN, or makes no entry at all, theoperation again proceeds to the block T44 for termination or transfer ofthe call as explained above. With the entry of a valid PIN, theoperation proceeds to store the personal identification number asindicated by a block T50.

[0101] The qualification unit T28 (FIG. 4) next functions in cooperationwith the computer T16 driving the audio response unit T18 to cue thecaller for the type of call and the merchandise code, see blocks T52 andT54 (FIG. 5) representing such operations. Although such operations arenot detailed in FIG. 5, it is to be understood that improper responsesor the lack of a response will transfer the process to the function ofblock T44, as illustrated, to terminate or transfer the call. On thecontrary, if appropriate information is received, the qualification unitT28 (FIG. 4) receives and stores the requested information.Consequently, the unit T28 contains: the caller's PIN number, the calltype and the merchandise code. That data is then tested within thequalification unit T28, against reference data, in a process step asillustrated by the query block T56 in FIG. 5. The details of the testare treated in somewhat greater detail below; however, as illustrated inFIG. 5, if the tests are not successful, the process again proceeds tothe termination block T44; otherwise, the process proceeds to a blockT58 to implement the substantive communication of the call.

[0102] The final test of the call involves operation of thequalification unit T28 (FIG. 4) in conjunction with the storage unitT26. That is, for each buyer and vendor, the unit T26 stores merchandisecodes and, in some instances, other special information.

[0103] In operation, typically, vendors may be denied access to certaininformation. For example, a vendor would not have access to the typecalls: “A” (a special offering of another vendor), “D” (another vendorresponding to an RFP) and so on. However, exceptions are possible and inthat regard it is simply important to appreciate that special situationsmay be stored in the unit T26.

[0104] Returning to the routine situation, as indicated above, eachbuyer and vendor is associated with stored merchandise data. In thatregard, merchandise codes not only facilitate and expedite selectivecommunication but additionally, charges and billing data (for storage inthe memory T30) may be based on active merchandise codes for asubscriber.

[0105] Pursuing a specific example, assume a caller, identified as avendor and otherwise qualified is pursuing the presentation of a specialoffering. Further assume that the calling vendor is associated only withhair products (Chart A, code 472000). However, assume that the calleridentifies the “merchandise of interest” to be a water resistant sunskin product, code 471234. Thus, the identified merchandise code doesnot coincide with the caller's registered merchandise code. In such acase, the processing is halted with the consequence that the call iseither terminated or transferred to an operator. At this stage, likelyoperation would involve referring the call to an operator. Thus, thequalification unit T28 concludes the test by assuring that the entitybeing represented by a call is authorized for access with respect to theidentified codes.

[0106] Pursuing the example of a vendor with a special offering, i.e.,call type “A”. The caller may represent a vendor entity dealing indistressed merchandise holding a considerable volume of hair shampoopackaged for women, i.e., merchandise code “472147”. With themerchandise codes stored, the control computer T16 actuates the videofile server T34 along with the audio response unit T18 to receive fromstorage a video presentation of the merchandise, that is, the hairshampoo. Typically, the vendor will have organized the presentationprior to making the telephone call so that the merchandise can bevariously demonstrated and various information provided, includingpricing etc. Thus, an effective record of the video presentation isstored in the file server T34 essentially in the form of a salespresentation for the hair shampoo, that is, product code “472147”. Notethat the video presentation also may be stored at the vendor's facilityfor access.

[0107] With the completion of the video record, the control computer T16actuates the storage unit T26 to isolate all buyers associated with theproduct code “472147” identifying hair shampoo. With the list of buyersidentified and a video presentation recorded, the subsequent operationsinvolve communicating the video presentation to the select group ofbuyers. In accordance with the disclosed embodiment, the identifiedbuyer group is notified of the availability of the demonstration.Alternatively, buyers may be informed of the merchandise by differenttechniques, including inquiry probes.

[0108] Informed of the vendor data, in the form of a data relating tomerchandise, qualified buyers may establish communication (call “B”)through the telephone interface structure T12 (FIG. 4) to receive thestored video presentation from the file server T34. Various specificarrangements may be involved. For example, the central traffic system(FIGS. 1 and 2) may maintain a record or log of all the buyers accessingthe video file server, which may be provided to the vendor, uponrequest. A record of the time (provided by the clock) spent by eachbuyer in viewing a video presentation may also be maintained.

[0109] A specific buyer may terminate the video after viewing it foronly a few minutes, while another buyer may view the entire videopresentation. The vendor may request such information to determinebuyers' reactions to the special offering, for marketing or otherreasons.

[0110] In some situations, it may be particularly advantageous forbuyers to receive early notice of a special offering by a vendor.Accordingly, it may be desirable to implement a rotational order schemeor a random operation for determining the sequence in notifying buyers.Specifically, a random number generator may be incorporated in thecontrol computer T16 for ordering the list of buyers for notification.

[0111] Notices to buyers or vendors also may vary considerably,depending upon individual programming considerations. In somesituations, vendors may provide a special list of buyers oralternatively, exclude specific buyers. All buyers and vendors areprovided with a list of participating members of the network, atregistration. Periodic updates of new members may be circulated fromtime to time.

[0112] In accordance with the disclosed embodiment, the control computerT16 simply actuates the auto dialer T14 to establish telephoniccommunication with buyers after which the audio response unit T18notifies the buyer. Alternatives involve the utilization of facsimile orthe like capability or various forms of electronic mail may beincorporated for utilization. In any event, the select group of buyersis notified that the presentation on a hair shampoo packaged for womenis accessible by interfacing through the telephone structure T12.Responding buyers (call type “B”) are qualified as described above, thencoupled to the video file server T34 to receive the video presentation.Thereafter, interested buyers may directly contact the vendor, typicallyfor further video communication. Thus, the foundation for a transactionis completed rapidly and effectively with substantial communication ofthe goods involved and related considerations.

[0113] Another possibility involves type “C” calls, whereby a buyerdistributes a request for proposal. e. g.seeks data relating tomerchandise and an invitation to purchase. Again, various communicationsmay be provided to a single select group or sub-group of vendors basedon buyer data, e.g. merchandise codes. For example, to consider anotherspecific form of communication in accordance herewith, afterqualification, a buyer might use video communication to notify vendorswith a graphic such as one illustrated in FIG. 8 showing an exemplarybuyer request form providing specific information of the merchandise.Blank forms may be stored in a forms directory (e.g. menu-driven) or thelike on each buyer's terminal. Thus, when making a request forproposals, a buyer may simply access a blank form and enter the specificinformation. Essentially, a merchandise code number “472361” issupplied, indicating the specific product as also identified in thegraphic. After the notice has been sent selectively to vendors, amessage as represented in FIG. 9 may be transmitted to the buyer fromthe central traffic control system TIS. Note that a check digit may besupplied. Likewise, vendors may access blank forms, similar to theexemplary buyer request forms, to indicate special offerings.

[0114] Following receipt of a request for proposal, or invitation foroffer, interested vendors may submit a video presentation as describedabove. Accordingly video presentations (video transcriptions) of vendordata are communicated and further communication may result in theconsummation of a transaction as explained above.

[0115] In view of the above descriptions and explanations, anotherdisclosed embodiment is depicted in FIG. 10 and will now be considered.To some extent, components previously identified and described may bearsimilar reference identification; however, generally components of thetraffic control system S10 (FIG. 10, dashed line block) and the inquirysystems or terminals B10 (bottom) are distinctly identified.

[0116] For purposes of explanation, an exemplary merchandisingapplication again will be presented; however, again it is to beunderstood that the system may be employed in a multitude ofapplications. Essentially, such applications involve users at userterminals, (e.g. buyers) and responding sites (e.g. vendors) with videodata being supplied to user terminals, for example, to result in atransaction.

[0117] Although the responder location sites or terminals L1-Ln (FIG.10, top) as previously described are collectively represented, it is tobe understood that such sites may well incorporate various disclosedaspects of the inquiry terminals. However, as explained above, theresponder location terminals L1-Ln store video presentation data and areindividually coupled to a dial-up public telephone system TS which is inturn coupled to the traffic control system S10 through analog anddigital channels A and D, as explained above. The dial-up publictelephone system TS also is variously connected to inquiry terminals B10as described below in substantial detail. Accordingly, the system ofFIG. 10 affords a capability of serving an inquiring user, e.g. at abuyer terminal, and a responder site, e.g. a vendor terminal, asdescribed in detail above.

[0118] The inquiry terminals B10 (FIG. 10, bottom) are illustrated in avariety of forms for communication accommodated by the public telephonesystem TS and the traffic control system S10. Note that each of theexemplary terminal configurations may be present in varying numbers asindicated by the interconnecting horizontal dashed lines. Also note thatboth mobile wireless and direct terminals are accommodated. However, inaccordance herewith, and as described in detail above, ultimatecommunications(direct or indirect) of the inquiry terminals B10typically involve communications with individual of the responder orvendor terminals L1-Ln.

[0119] A first exemplary form of inquiry terminal is represented by theterminal Va (FIG. 10, bottom left). A wireless coupling (dashed line B12a) is indicated between the terminal Va and the traffic control systemS10, specifically to a wireless mobile network S12. For example, aEuropean Patent Application EPO 782 364 A2 filed Dec. 23, 1996 andpublished Jul. 2, 1997 discloses wireless video telephone terminals witha central control station interfacing a telephone network. Theapplication is incorporated by reference herein.

[0120] In FIG. 10, the terminal Va, a form of mobile wireless videophone, communicates with the wireless mobile network S12 (dashed lineB12 a) which network for example incorporates central equipment as abase station, and which operates with other components to enablewireless mobile telephone terminals to roam through different areas orcells. Note that the wireless mobile network S12 may be remote anddistinct from the traffic control S10. In such a case, communication maybe with the system S10 through the public telephone system TS. Thus,from various locations, mobile instruments as the terminal Va, cancommunicate through the mobile network S12 (or an alternate) and thedial-up public telephone system TS (line S13) in order to communicatewith other telephone terminals including the terminals L1-Ln.

[0121] The wireless mobile network S12 may incorporate a form ofswitching system sometimes termed a “mobile switching center” forcommunication with the public telephone system TS or directly with acomputer system S14. Basic aspects of structures for the wireless mobileplatform S12 are well known; and in that regard, such mobilecommunications are treated in detail in a book entitled Mobile _(—)Telecommunications Network, by Michael D. Gallagher and Randal A.Snyder, McGraw-Hill, 1997, ISBN 0-07-063314-2, incorporated by referenceherein.

[0122] Again, note that while in FIG. 10, the wireless mobile networkS12 is shown in the traffic control system S10 it is to be understoodthat the network S12 may be operated separately from the system S10. Asindicated in the above-cited book, the wireless mobile network S12 canbe configured in accordance with a wide variety of possibilities andalso may constitute a number of interrelated structures distributed overa large area.

[0123] While only a single inquiry terminal Va is shown in FIG. 10, itis to be understood that the wireless mobile network S12 is configuredto accommodate a multitude of such wireless terminals, through wirelesscouplings B12 a, through B12 n. Specifically, through the wirelesscoupling B12 a, communication is provided from mobile wireless terminalVa to the wireless mobile network S12, and then to the computer systemS14. As indicated above, the network S12 and the computer S14 functionas a wireless platform and communicate with the public telephone systemTS, for example to communicate with the responder locations L1-Ln.

[0124] Next, consider the representative terminal Vw, with a connectionB18 a which is somewhat similar to that of the terminals V1-Vn of FIG.2. However, the telephone terminal Vw takes the form of a mobile deviceB14 operative with a desktop computer B16 functioning through thetelephonic connection B18 to the telephone system TS. Thus, the terminalVw may communicate through the public telephone system TS with thecomputer system S14 using the paths A and D as explained above.Furthermore, communication may be established from the terminal Vw, tocommunicate with responders, e.g. vendors represented at the terminalsL1-Ln. A form of system for interconnection between a desktop computerB16 and a mobile device B14 is disclosed in U.S. Pat. No. 6,272,545,Flanagin et al., entitled “System and Method for Interaction Between Oneor More Desktop Computers and One or More Mobile Devices, ” issued Aug.7, 2001 and incorporated by reference herein.

[0125] The exemplary inquiry terminal Vx also is a wireless structure,however, functioning through a wireless link indicated by a dashed lineB20 a for communication with an on-line computer service B22.Accordingly, the terminal Vx communicates through the service B22 andthe public telephone system TS with the computer system S14. In thatregard, an Internet protocol video phone adapter is disclosed in U.S.Pat. No. 6,201,562, Lor, entitled “Internet Protocol Video Phone Adapterfor High Bandwidth Data Access,” issued Mar. 13, 2001 and incorporatedby reference herein.

[0126] The exemplary terminal Vy may take a form similar to theterminals described with respect to FIG. 2 and is connected to thedial-up public telephone system TS in a similar manner. Thus, the systemof FIG. 10 incorporates the traffic control system S10, capable ofserving various forms of buyer terminals, as exemplified, in varyingnumbers.

[0127] Turning now to the traffic control system S10, generally,communication is afforded from the terminals B10 and the responder sitesor terminals L1-Ln through the mobile network S12 and/or the telephonesystem TS. In that regard, the wireless mobile network platform S12,along with the computer system S14, interface the wireless buyerterminals to impose control and accomplish communication. Otherterminals communicate with the computer system S14 through the telephonesystem TS.

[0128] The detailed operation of the computer system S14 is treatedbelow; however, preliminarily consider other component elements of thetraffic control system S10. Several components of the traffic controlsystem S10 may take a form similar to elements in the traffic controlsystem TIS of FIG. 2. However, in that regard, different identificationsymbols are employed. The traffic control system S10 includes a clockS18, (left central) an operator station S20, a printer, VCR, etc. S22,an audio response unit S24, a caller test unit S26, (left) an autodialer S28 and a D-channel signal processor S30, all of which may take aform similar to such elements of the same name appearing in FIG. 2.

[0129] Additionally, the traffic control system S10 separatelyillustrates a network interface S32, (upper right) a voice recognitionunit S34 and a memory S36. The network interface unit S32 functions incooperation with the public telephone system TS and may incorporatevarious well-known structures as a telephonic format switch. The voicerecognition unit S34 functions in cooperation with the computer systemS14 to accommodate voice-recognition operation at the terminals B10. Thememory S36 provides control and programming data for the system S14 andadditionally stores significant data as in assigned cells relating toindividual buyer and vendor terminals, somewhat as treated above.

[0130] Extensive responder data is stored, either at the responderlocation terminals L1-Ln, at the traffic control system S10, or at both(see FIG. 6). For example, pursuing the merchandising example, for arespondent who is a vendor, the vendor data would include data relatingto merchandise as for example: video transcriptions for display ofmerchandise, or services, designations (as codes), price schedules, andgroup classifications, etc. Vendor data also may include identificationdata, as for example: PIN data, telephone number data, name data,personal data and so on. Additional stored vendor data may includeformat data, buyer data and transaction data as mentioned above.

[0131] To complete a comprehensive understanding of the system asdepicted in FIG. 10, reference also will now be made to the flow diagramof FIG. 11 with respect to various operations definitive of the centralcomputer system S14 and the cooperating elements of the control systemS10.

[0132] Initially, assume the presence of an inquiring user, e.g. a buyer(person) at the terminal Va, with a desire to pursue a possiblecommunication with an unknown vendor accessible through one of the sitesor locations L1-Ln. To initiate the process, the terminal Va is actuatedas indicated by a block W1 (FIG. 11—upper left). Upon activation, theterminal Va (FIG. 10) establishes communication with the wireless mobilenetwork S12 through the radio channel represented by the dashed line B12a. As part of the communication, the terminal Va transmits certaininitial inquiry data to the wireless mobile network S12, specifically,identification data is transmitted, e.g. the identifying MIN number thatcharacteristically is used in wireless communication. The operation isrepresented in FIG. 11 by the block W2.

[0133] Upon receiving the identification information for the terminalVa, the wireless mobile network S12 addresses a memory, e.g. the memoryS36 through the computer system S14 to obtain reference data on theterminal Va. These operational steps are represented in FIG. 11 by theblocks W4 and W6.

[0134] The central computer system S14 may store or address the memoryS36 regarding the terminal Va in relation to a wide variety of storeddata. For example, the basic data stored for buyers (see FIG. 7) mayinclude the following:

[0135] (1) additional identification, e.g. name, electronic address,group, merchandise data, identification data, and so on.

[0136] (2) anti-fraud information

[0137] (3) qualification criteria

[0138] (4) specific limitations and/or enablements

[0139] (5) individuals persons ID, e.g. name, credit data, etc.

[0140] (6) addresses

[0141] (7) buyer related merchandise data, etc.

[0142] With various basic data available, the caller at the terminal Vamay be cued for qualification data as indicated by the block W8. Forexample, the caller may be cued for further inquiry data, for example, apersonal identification number (PIN) or for speech (as for a voiceprint) or for codes or various other anti-fraud or identificationconfirmation criteria.

[0143] Receiving the cue, the caller actuates the terminal Va, as bykeypad entries to provide response data. The wireless network S12supplies the data which is processed by the computer system S14 with thetest unit S26 to accomplish a test as represented by a block W10 in FIG.11. As suggested above, if implemented, the tests may take a multitudeof forms regarding the buyer qualification and/or the qualification ofthe calling terminal. The test results are illustrated by the queryblock W11. If the test results are negative (“NO”) the call isterminated as indicated by the block W12. Conversely, a positive result(“YES”) advances the process to the next stage of operation, recognizingthat the call is accepted.

[0144] If the illustrative call from the terminal Va is approved oraccepted without qualification, the computer system S14 sets up theappropriate communication formats to proceed based on stored data orcircumstances. For example, if the caller (active user) is communicatingby speech, the voice recognition unit S34 (FIG. 10) is actuated. Also,depending on the video format indicated by the basic data, the systemperforms the requisite format switch operations. These steps areillustrated by the block W14. Thus, compatible communication, for anactive user including video, may proceed.

[0145] With communication established, the ARU S24 (FIG. 11) is actuatedto prompt the user at terminal Va through the network S12 to providedirection. Recognizing the multitude of possible applications forsystems in accordance herewith, the direction, or area of interest data,for an inquiry may vary to a considerable extent. For example, suchsubject matter data for a merchandising application involving goods orservices, may specify a type of merchandise or an area of interest forgoods or services. In a dating service or employment agency application,the direction or routing data for an inquiry may take the form ofpersonal characteristics, and so on. In any event, the step isillustrated in FIG. 11 by the block W16 and in that regard, as anexample, types of merchandise may be specified as explained above.

[0146] So prompted, the user normally enters the subject matter data(selection data) which is received and stored as indicated by the blockW18. Thus, representative routing data is available to the computersystem S14. The inquiry selection data, stored in the memory S36, isprocessed with reference vendor data as preliminarily indicated by theblock W20.

[0147] If an online communication between an inquiry terminal (Va-Vy)and a respondent terminal (L1-Ln) is to be established, the centralcomputer system S14 may further refine the stored data as indicated bythe processing of a block W24. In accordance with a controllingalgorithm, the data may be variously processed to locate one or moreresponder sites, e.g. vendor sites or a sequence of sites. The step isillustrated in FIG. 11 by a block W24.

[0148] To consider the processing of the received inquiry data (subjectmatter data) in greater detail, the course of action, may, for example,be to select a responder site, e.g. responder terminal L1 for an activeinquiring user. As indicated, the type of subject matter data providedby an inquiring user is processed to select one or more responder sites.The subject matter data is part of the inquiry data received andspecifies the area of interest or type of communication that is soughtwith a respondent site. Essentially, as illustrated by the block 24(FIG. 11) the computer system S14 (FIG. 10) processes the inquirysubject matter data in relation to stored reference respondent data toselect a respondent site or terminal. Generally, the selection is basedon types of subject matter, expressed for example as an area ofinterest. As explained above, in a merchandising application a buyeruser might specify “skin cream cleansing” as the area of interest ortype of subject matter data for communication. The central computersystem S14 would then process such inquiry data with stored respondentdata to select at least one respondent site, e.g. vendor site L1. Ofcourse, any of a variety of coincidence or comparison algorithms mightbe employed to make the selection as indicated by the block W24 (FIG.11). With the vendor site L1 selected for example, the inquiring calleror user terminal, for example terminal Va, is placed in communicationwith the vendor terminal L1. Specifically, with the responder terminalselected, the computer system S14 actuates the auto dialer S28 toprovide dial-up signals through the network interface S32 to accomplisha connection through the public telephone system TS, ultimately with theselect vendor terminal L1. The operational step is illustrated in FIG.11 by a block W26.

[0149] With the connection established, the active buyer terminal Va isbridged through the traffic control system S10 and the dial-up publictelephone system TS to the select vendor terminal L1 as illustrated bythe block W28. Thereafter, video communication exchanges may occur asrepresented by the block W30 which may or may not result in theconsummation of a transaction. Accordingly, the query block W32represents the possibilities. If no transaction is consummated, theprocess is terminated as indicated by a block W34. Alternatively, if atransaction is consummated it is recorded and commanded as indicated bythe block W36.

[0150] As indicated above and as illustrated in FIG. 10, the inquiryterminals B10 also may include terminals as exemplified by an inquiryterminal Vw comprising a mobile device B14 and a desktop computer B16.The mobile device B14 essentially controls the desktop computer B16 tofunction through a line B18 and the telephone system TS to interface thecentral computer system S14. Note that the mobile device B14 may beoperated somewhat as explained above with respect to the operation ofthe wireless terminal Va.

[0151] An exemplary terminal Vx also is wireless and communicatesdirectly with an on-line service B22 in accordance herewith. Note thatthe buyer terminal Vx may take a video form of a handheld unit utilizingthe principles of mobile wireless communication to accomplish therequisite communication with the on-line computer service V22.Accordingly, acting through the “Internet”, the system attains theprocess steps to potentially accomplish a transaction as describedabove. In that regard, as indicated, the steps may be few or involveconsiderable detail; however, the steps could include:

[0152] (1) receiving and obtaining identification data from an inquiryterminal

[0153] (2) utilizing identification data, fetching basic data for aterminal

[0154] (3) qualifying a communication as with respect to an inquiryterminal or with regard to anti-fraud

[0155] (4) setting communication formats as with respect to video andDTMF versus voice

[0156] (5) obtaining routing or selection data

[0157] (6) processing selection data, as in combination with referencedata to select a respondent.

[0158] (7) coupling an inquiry terminal to a respondent terminal forvideo communication.

[0159] The inquiry terminal Vy also may take a form as illustrated withrespect to FIG. 2. Thus, it may be seen that in the composite system ofFIG. 11, various different types of terminals are represented and may beemployed in varying numbers. As suggested, hybrids and deviations ofsuch terminals are contemplated.

[0160] In view of the above description, it will be apparent thatnumerous operating formats, programs and layouts may be accomplishedusing a wide variety of videophone equipment in cooperation withcomputing and telephone apparatus. As indicated above, the disclosedembodiments afford some exemplary arrangements; however, the scopehereof should not be so confined, rather the scope hereof should be inaccordance with the claims as set forth below.

What is claimed is:
 1. A traffic control system for enablingcommunication exchanges between at least one inquiring user at aninquiring user terminal and at least one responder site with video datarelating to subject matter for communication, the traffic control systemfor use with a public telephone system to enable communication exchangesbetween terminals and sites at remote locations, related to thepossibility of consummating a communication, the traffic control systemcomprising: an interface for communications through the public telephonesystem involving a user and a responding site and for receiving inquirydata from a user at an active inquiring user terminal includingidentification data and type of subject matter data for communicationrelating to an area of interest; memory storage to receive and storeresponder data including data relating to different subject matter forcommunication relating to areas of interest; and a processor to control,manage and interconnect with remote inquiring user terminals andresponder sites, and to selectively provide video data for display by anactive inquiring user terminal in accordance with types of subjectmatter for communication relating to an area of interest as communicatedfrom an inquiring user terminal pursuant to a possible communication. 2.A traffic control system according to claim 1 wherein the subject matterfor communication involves goods or services.
 3. A traffic controlsystem according to claim 2 wherein a user may accomplish a commercialtransaction for goods or services.
 4. A traffic control system accordingto claim 2 wherein the inquiry data includes an indication of the amountthat a buyer is willing to pay for a good or service.
 5. A trafficcontrol system according to claim 4 wherein the amount that a buyer iswilling to pay is expressed as a maximum amount.
 6. A traffic controlsystem according to claim 1 wherein the subject matter for communicationrelates to persons.
 7. A traffic control system according to claim 6wherein the subject matter relates to areas of interest expressed in adating service.
 8. A traffic control system according to claim 1 whereinthe processor further interconnects an active inquiring user terminal toreceive video data from another responder site.
 9. A traffic controlsystem according to claim 1 wherein the video data is dynamic.
 10. Atraffic control system according to claim 1 wherein the video data ishigh resolution still image video.
 11. A traffic control systemaccording to claim 1 wherein the processor affords access to the memorystorage by an user utilizing a dial-up telephone instrument.
 12. Atraffic control system according to claim 11 wherein access involvesusing a caller paid telephone line.
 13. A traffic control systemaccording to claim 1 wherein the inquiry data includes a check digit.14. A traffic control system according to claim 1 wherein said responderdata includes video data and text data for display by an activeinquiring user terminal.
 15. A traffic control system according to claim1 wherein the inquiry data includes billing data for a user.
 16. Atraffic control system according to claim 1 wherein the interfacecommunicates with a personal computer at a user terminal.
 17. A trafficcontrol system according to claim 1 wherein the interface provides auser relating to multiple choices for selection to comprise inquirydata.
 18. A traffic control system according to claim 1 furtherincluding a wireless mobile network for receiving inquiry data frommobile terminals.
 19. A traffic control system according to claim 1further including a voice recognition unit for receiving inquiry dataexpressed by voice.
 20. A process of traffic control for enablingcommunication exchanges between at least one inquiring user at aninquiring user terminal and at least one responder site with video datarelating to subject matter for communication, the communicationexchanges involving a public telephone system and comprising the stepsof: interfacing user terminals and responder sites through the publictelephone system to receive inquiry data from a user at an activeinquiring user terminal including identification data and type ofsubject matter data for communication relating to area of interest;receiving and storing responder data including data relating todifferent subject matter relating to areas of interest; and processinginquiry data and responder data in response to an inquiry from an activeinquiring user terminal to selectively provide video data from responderdata to an active inquiring user terminal in accordance with inquirydata received relating to area of interest.
 21. A process according toclaim 20 wherein the subject matter for communication involves goods orservices.
 22. A process according to claim 21 wherein a user mayaccomplish a commercial transaction for goods or services.
 23. A processaccording to claim 21 wherein the inquiry data includes an indication ofthe amount that a buyer is willing to pay for goods or services.
 24. Aprocess according to claim 23 wherein the amount that a buyer is willingto pay for goods or services is expressed as a maximum amount.
 25. Aprocess according to claim 20 wherein the subject matter forcommunication relates to persons.
 26. A process according to claim 25wherein the subject matter for communication relates to areas ofinterest expressed in a dating service.
 27. A process according to claim20 wherein an active inquiring terminal user is further interconnectedto receive video data from another responder site.
 28. A processaccording to claim 1 wherein at least part of the inquiry data iscommunicated by electronic mail.
 29. A process according to claim 1wherein the video data is dynamic.
 30. A process according to claim 1wherein the video data is high resolution still image video.
 31. Aprocess according to claim 1 wherein access to stored responder data isprovided to a user using a dial-up telephone instrument.
 32. A processaccording to claim 31 wherein access by the user involves using a callerpaid telephone line.
 33. A process according to claim 20 wherein theinquiry data includes a check digit.
 34. A process according to claim 20wherein said responder data includes video data and text data fordisplay at an active inquiring user terminal.
 35. A process according toclaim 20 wherein the inquiry data includes billing data for a user. 36.A process according to claim 20 wherein the Interfacing step includesinterfacing a personal computer as a user terminal.
 37. A processaccording to claim 20 wherein the interfacing step includes providing auser at an active user inquiry terminal with multiple choices in theselection of inquiry data.
 38. A process according to claim 1 whereinthe interfacing step includes interfacing mobile wireless inquiring userterminals.
 39. A process according to claim 1 wherein the interfacingstep includes voice recognition operations for the users.
 40. A trafficcontrol system for establishing selective communication exchangesbetween a plurality of inquiry user terminals and a plurality ofresponder sites with video data relating to select subject matter forcommunication, the traffic control system for use with a publictelephone system, the traffic control system comprising: an interface tothe public telephone system for receiving inquiry data from a user at anactive user terminal including subject matter data with an indicationfor an area of interest; a memory storage to receive and store subjectmatter data for the responder sites indicating area of interest; and aprocessor coupled to the memory storage and the interface and includingsite location logic for identifying responder sites related to areas ofinterest as expressed in inquiry data from individual inquiring userterminals to selectively interconnect inquiring user terminals andrelevant responder sites on the basis of subject matter data to therebyprovide video data relative to the expressed inquiry data.
 41. A systemaccording to claim 40 wherein the interface includes a wireless mobilestation for video communication with remote wireless terminals.
 42. Asystem according to claim 41 wherein the interface includes a voicerecognition unit for communicating with the remote terminals.
 43. Asystem according to claim 41 wherein said subject matter data comprisesmerchandise data.
 44. A traffic control system according to claim 40wherein said interface includes dial-up capability to dial-up a vendorterminal through said public telephone system controlled by saidprocessor in accordance with said location logic.
 45. A traffic controlsystem according to claim 40 wherein said at least one responder sitestores text data relating to merchandise and wherein said text data isselectively supplied to an active inquiry user terminal for display. 46.A traffic control system according to claim 40 wherein said inquiry dataincludes identification data.
 47. A traffic control system according toclaim 46 wherein said identification data comprises a check digit.
 48. Atraffic control system according to claim 46 wherein said identificationdata comprises a buyer e-mail address.
 49. A traffic control systemaccording to claim 46 wherein said identification data is stored by saidprocessor for billing purposes related to a transaction.
 50. A trafficcontrol system according to claim 40 wherein said video data includesinclude dynamic video representations.
 51. A traffic control systemaccording to claim 40 wherein said inquiry data is from a prospectivebuyer includes an indication of the maximum amount that a buyer iswilling to pay in a transaction.
 52. A traffic control system accordingto claim 40 wherein said interface includes an on line computer service.53. A traffic control system according to claim 40 further including anoperator terminal.
 54. A process of traffic control involving aplurality of inquiring user terminals with video display capability anda plurality of responder sites associated with defined subject matter,and further involving a public telephone system, the process of trafficcontrol for the possible consummation of video communication between aninquiring user terminal and a select responder site, and comprising thesteps of: storing video recordings relating to defined subject matterfor responder sites and subject matter classifications relating to areaof interest; receiving inquiry data from an active inquiring userterminal including defined subject matter indications relating to anareas of interest; and processing inquiry data from the active inquiringuser terminal to selectively establish communication with a selectresponder site to provide video recordings to the active user terminalrelating to defined subject matter for display at the active inquiryterminal responsive to inquiry data received from the active inquiryuser terminal.
 55. A process of traffic control according to claim 54further including a step of receiving inquiry data includingidentification of an active inquiring user terminal.
 56. A processaccording to claim 54 wherein said process step to selectively establishcommunication includes dialing up a responder site through a publictelephone system.
 57. A process according to claim 54 including afurther step of receiving identification data from an active inquiringuser terminal for billing purposes related to a communication.
 58. Aprocess according to claim 54 wherein said inquiry data relates tomerchandise and further includes the maximum amount that user is willingto pay in a transaction.
 59. A process according to claim 54 whereinsaid step of receiving inquiry data includes communication through an online computer service.
 60. One or more processor readable storagedevices embodying processor readable code, said processor readable codefor programming a process capacity that performs a method of selectivelyestablishing video communication between an inquiry telephone terminalfrom which communication of a desired subject matter is desired and oneor more select respondent terminals for providing video data relating tocertain subject matter, the method comprising the steps of: receivinginquiry data from an inquiry telephone terminal indicating subjectmatter for a desired communication, as an expressed area of interest;accessing storage capacity to provide respondent reference data relatingto subject matters of desired communications: and determining one ormore select respondent terminals based on the inquiry data from aninquiry telephone terminal and the respondent reference data to provideselect video communication.
 61. One or more storage devices inaccordance with claim 60 wherein subject matter for a desiredcommunication is directed to the merchandising of products or services.62. One or more storage devices in accordance with claim 60 furtherincluding a step of coupling an inquiry terminal to a select respondentterminal for select video communication.